Combining conjoint analysis, scenario analysis, the Delphi method, and the innovation diffusion model to analyze the development of innovative products in Taiwan's TV market
Year of publication: |
2012
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Authors: | Tseng, Fang-Mei ; Lin, Ya-Ti ; Yang, Shen-Chi |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 2807002. - Vol. 79.2012, 8, p. 1462-1474
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