Combining exploitation and exploration through crowdsourcing : the case of Starbucks

Francesca Cabiddu, Manuel Castriotta, Maria Chiara Di Guardo, Paola Floreddu, and Daniela Pettinao

Year of publication:	2012
Authors:	Cabiddu, Francesca ; Castriotta, Manuel ; Di Guardo, Maria Chiara ; Floreddu, Paola ; Pettinao, Daniela
Published in:	Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems. - Berlin : Physica-Verlag, ISBN 978-3-7908-2788-0. - 2012, p. 359-366
Subject:	Starbucks Coffee Company \| Gastronomie \| Restaurant industry \| Filiale \| Branch office \| Organisationale Ambidextrie \| Ambidextrous organization \| Innovationsmanagement \| Innovation management \| Crowdsourcing \| Welt \| World

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