Combining verbal analysis protocol and wireless audiovisual observation to examine consumers' supermarket shopping behaviour
| Year of publication: |
2013
|
|---|---|
| Authors: | Saarela, Anna‐Maria ; Kantanen, Teuvo T. ; Lapveteläinen, Anja T. ; Mykkänen, Hannu M. ; Karppinen, Hannu A. ; Rissanen, Riitta L. |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 20451891. - Vol. 37.2013, 5, p. 577-584
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