Commentary on “A Brand Switching Model with Implications for Marketing Strategies”
| Year of publication: |
1989
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|---|---|
| Authors: | Greene, Jerome D. |
| Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 8.1989, 1, p. 104-105
|
| Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
| Extent: | application/pdf |
|---|---|
| Type of publication: | Article |
| Other identifiers: | 10.1287/mksc.8.1.104 [DOI] |
| Source: |
Persistent link: https://www.econbiz.de/10008788093