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Statistics for marketing and consumer research
Mazzocchi, Mario, (2008)
Modelowanie zachowań nabywczych : metody analiz wielowymiarowych ; praca w ramach Centralnego Programu Badań Podstawowych 10.05 ̋Konsumpcja i rynek w procesach rozwoju gospodarczego"
Sikorski, Andrzej, (1987)
Using survey data in inferences about purchase behaviour
Gaba, Anil, (1990)
Consumer behavior models for non-statisticians : the river of time
Greene, Jerome Davis, (1982)
Personal media probabilities
Greene, Jerome D., (1970)
Commentary on “A Brand Switching Model with Implications for Marketing Strategies”
Greene, Jerome D., (1989)