Commentary on "Predicting customer value using clumpiness"
Year of publication: |
2015
|
---|---|
Authors: | Kumar, Vineet ; Srinivasan, Kannan |
Other Persons: | Zhang, Yao (contributor) ; Bradlow, Eric T. (reviewed) ; Small, Dylan S. (contributor) |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 2, p. 209-213
|
Subject: | customer lifetime value | RFM | clumpiness | Prognoseverfahren | Forecasting model | Kundenwert | Customer value |
-
Commentary on "Predicting customer value using clumpiness from RFM to RFMC"
Rao, Vithala R., (2015)
-
Predicting customer value using clumpiness : from RFM to RFMC
Zhang, Yao, (2015)
-
Empirically testable sources and implications of clumpiness
Zhang, Yao, (2015)
- More ...
-
Empirically testable sources and implications of clumpiness
Zhang, Yao, (2015)
-
New measures of clumpiness for incidence data
Zhang, Yao, (2013)
-
Commentary on "Predicting customer value using clumpiness from RFM to RFMC"
Rao, Vithala R., (2015)
- More ...