Commentary: "should consumers request cost transparency?" : cost transparency in consumer markets
Ben Lowe (Kent Business School, University of Kent, Canterbury, UK)
| Year of publication: |
2015
|
|---|---|
| Authors: | Lowe, Ben |
| Other Persons: | Simintiras, Antonis C. (contributor) ; Dwivedi, Yogesh K. (contributor) ; Kaushik, Geetanjali (contributor) ; Rana, Nripendra P. (contributor) |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 11/12, p. 1992-1998
|
| Subject: | Fairness | Trust | Pricing | Cost transparency | Konsumentenverhalten | Consumer behaviour | Kosten | Costs | Informationskosten | Information costs | Vertrauen | Confidence |
Kommentar zu:
Simintiras, Antonis C.. Should consumers request cost transparency?, 2015
Kommentar in:
Simintiras, Antonis C.. Rejoinder: a reply to comments on "should consumers request cost transparency?", 2015
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