Should consumers request cost transparency?
Antonis C. Simintiras, Yogesh K Dwivedi, Geetanjali Kaushik and Nripendra P. Rana (School of Management, Swansea University, Swansea, UK)
| Year of publication: |
2015
|
|---|---|
| Authors: | Simintiras, Antonis C. ; Dwivedi, Yogesh K. ; Kaushik, Geetanjali ; Rana, Nripendra P. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 11/12, p. 1961-1979
|
| Subject: | Costs | Consumer research | Konsumentenverhalten | Consumer behaviour | Kosten | Theorie | Theory | Marktforschung | Market research | Informationskosten | Information costs |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-02-2015-0086 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011449386