Commitment, satisfaction, and customer loyalty : a theoretical explanation of the "satisfaction trap"
Xiaobo Wu, Haojun Zhou and Dong Wu
| Year of publication: |
2012
|
|---|---|
| Authors: | Wu, Xiaobo ; Zhou, Haojun ; Wu, Dong |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 32.2012, 11, p. 1759-1774
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009581431