Common use of the unknown : the effects of loyalty programs for sponsoring companies in Poland
Piotr Kwiatek
| Year of publication: |
2007
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| Authors: | Kwiatek, Piotr |
| Published in: |
Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria. - Vienna : Vienna Univ. of Economics and Business Administration, Inst. of Internat. Business, ISBN 978-3-9502045-5-1. - 2007, p. 130-138
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| Subject: | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Polen | Poland |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003622654