Communicating in the new interactive marketspace
| Year of publication: |
2008
|
|---|---|
| Authors: | Ozuem, Wilson ; Howell, Kerry E. ; Lancaster, Geoff |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 42.2008, 9, p. 1059-1083
|