Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size
| Year of publication: |
1996
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|---|---|
| Authors: | Grewal, Dhruv ; Marmorstein, Howard ; Sharma, Arun |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 23.1996, 2, p. 148-155
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