The Moderating Effects of Message Framing and Source Credibility on the Price-perceived Risk Relationship
| Year of publication: |
1994
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|---|---|
| Authors: | Grewal, Dhruv ; Gotlieb, Jerry ; Marmorstein, Howard |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 21.1994, 1, p. 145-153
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