Communicating technological innovations : the role of technical complexity and product involvement
Timm F. Wagner, Christian V. Baccarella and Kai-Ingo Voigt
| Year of publication: |
2017
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|---|---|
| Authors: | Wagner, Timm ; Baccarella, Christian V. ; Voigt, Kai-Ingo |
| Published in: |
European journal of innovation management : EJIM. - Bingley : Emerald, ISSN 1460-1060, ZDB-ID 1465304-7. - Vol. 20.2017, 3, p. 392-405
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| Subject: | Experiment | Product involvement | High-tech marketing | Innovation marketing | Technical complexity | Technological innovations | Innovation | Technischer Fortschritt | Technological change | Hochtechnologie | High technology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJIM-08-2016-0078 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011746211