Communicating the Consequences of Early Detection: The Role of Evidence and Framing
Year of publication: |
2001
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Authors: | Cox, Dena ; Cox, Anthony D. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 65.2001, 3, p. 91-103
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