Communication management of start-ups : an empirical analysis of entrepreneurs' communication and networking success on Facebook
Stefanie Pakura, Christian Rudeloff, Sigrid Bekmeier-Feuerhahn, Fabian Eggers
| Year of publication: |
2020
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|---|---|
| Authors: | Pakura, Stefanie ; Rudeloff, Christian ; Bekmeier-Feuerhahn, Sigrid ; Eggers, Fabian |
| Published in: |
International journal of entrepreneurial venturing : IJEV. - Genève [u.a.] : Inderscience Enterprises, ISSN 1742-5379, ZDB-ID 2519763-0. - Vol. 12.2020, 5, p. 459-489
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| Subject: | communication management | networking | entrepreneurship | Facebook | marketing | social media | start-ups | Social Web | Social web | Unternehmensgründung | Business start-up | Kommunikation | Communication | Öffentlichkeitsarbeit | Public relations | Online-Marketing | Internet marketing | Entrepreneurship | Entrepreneurship approach | Unternehmensnetzwerk | Business network | Soziales Netzwerk | Social network | Interne Kommunikation | Internal communication | Erfolgsfaktor | Success factor | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEV.2020.111538 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012509576