Communication strategies : encouraging healthy diets for on-the-go consumption
Charles Jebarajakirthy, Manish Das, Sharyn Rundle-Thiele and Hormoz Ahmadi
| Year of publication: |
2023
|
|---|---|
| Authors: | Jebarajakirthy, Charles ; Das, Manish ; Rundle-Thiele, Sharyn ; Ahmadi, Hormoz |
| Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 40.2023, 1, p. 27-43
|
| Subject: | Healthy eating intention | Message framing | On-the-go consumption | Self-efficacy | Source credibility | Ernährungsverhalten | Eating habit | Konsumentenverhalten | Consumer behaviour | Funktionelle Lebensmittel | Functional food | Glaubwürdigkeit | Credibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-06-2021-4693 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013535989