Communication strategies in cosmetic surgery websites : an application of Taylor's six-segment message strategy wheel
Ho-Young (Anthony) Ahn; Lei Wu; Ronald E. Taylor
| Year of publication: |
2013
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|---|---|
| Authors: | Ahn, Ho-young Anthony ; Wu, Lei ; Taylor, Ronald E. |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 30.2013, 2, p. 97-113
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| Subject: | Taylor's six-segment message strategy wheel | cosmetic surgery | motivation | content analysis | physician advertising | Chirurgie | Surgery | Werbung | Advertising | Inhaltsanalyse | Content analysis | Kommunikation | Communication | Motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009767262