Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies
by Joseph P. Helgert
| Year of publication: |
2005
|
|---|---|
| Authors: | Helgert, Joseph P. |
| Publisher: |
Lewiston, NY [u.a.] : Mellen |
| Subject: | Werbeplanung | Advertising planning | Wirtschaftskultur | Economic culture | Vergleich | Comparison | Japan | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | V, 142 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references (p. 133-136) and index |
| ISBN: | 0-7734-5904-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003278930