Comparing chains versus independent hotels based on international sales : an exploratory study
Giorgio Ribaudo, Salvatore Moccia, Maria Orero-Blat, Daniel Palacios-Marqués
| Year of publication: |
2020
|
|---|---|
| Authors: | Ribaudo, Giorgio ; Moccia, Salvatore ; Orero-Blat, Maria ; Palacios Marqués, Daniel |
| Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 33.2020, 1,2, p. 2286-2304
|
| Subject: | brand strategy | Hotel chains | international demand | sales performance | Hotellerie | Hotel industry | Markenführung | Brand management | Verkauf | Selling | Verkaufspersonal | Salespeople |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1331677X.2019.1710719 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013191683