Comparing material and experiential framing in access-based fashion consumption and its influence on consumer happiness
Sanga Song and Juanjuan Wu
| Year of publication: |
2024
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| Authors: | Song, Sanga ; Wu, Juanjuan |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 40.2024, 9/10, p. 743-771
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| Subject: | Access-based consumption | closeness-to-the-self | consumer happiness | experiential advantage | product-self connection | word of mouth | Konsumentenverhalten | Consumer behaviour | Zufriedenheit | Satisfaction | Virales Marketing | Viral marketing | Mode | Fashion | Privater Konsum | Private consumption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2024.2340099 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015050092