Personalizing 3D virtual fashion stores : an action research approach to modularity development
Juanjuan Wu, Bo Ra Joo, Ahmad Saquib Sina, Sanga Song and Claire Haesung Whang
| Year of publication: |
2022
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|---|---|
| Authors: | Wu, Juanjuan ; Joo, Bo Ra ; Sina, Ahmad Saquib ; Song, Sanga ; Whang, Claire Haesung |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 50.2022, 3, p. 342-360
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| Subject: | Fashion stores | Modularity | Personalization | Virtual reality | Mode | Fashion | Virtuelle Realität | Modularisierung | Textilhandel | Textile distribution | Konsumentenverhalten | Consumer behaviour | Aktionsforschung | Action research | Persönlichkeitspsychologie | Personality psychology | Ladengestaltung | Store design | Produktgestaltung | Product design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-08-2020-0298 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013398009