Comparing between product-specific and general impulse buying tendency : does shoppers’ personality influence their impulse buying tendency?
Chandan Parsad, Sanjeev Prashar, and T. Sai Vijay
| Year of publication: |
2019
|
|---|---|
| Authors: | Prasad, Chandan ; Prashar, Sanjeev ; Vijay, T. Sai |
| Published in: |
Asian Academy of Management journal : AAMJ. - Pinang : Penerbit Universiti Sains Malaysia, ISSN 1394-2603, ZDB-ID 2561103-3. - Vol. 24.2019, 2, p. 41-61
|
| Subject: | extraversion | impulse buying | neuroticism | conscientiousness | impulsive buying tendency | Konsumentenverhalten | Consumer behaviour | Emotion | Persönlichkeitspsychologie | Personality psychology | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21315/aamj2019.24.2.3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012426465