Comparing two diverse methods for generating perceptual maps : multidimensional scaling versus the hand-drawn technique
Phillip E. Downs
| Year of publication: |
1979
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| Authors: | Downs, Phillip E. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 7.1979, 4, p. 349-358
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| Subject: | Motivforschung |
| Type of publication: | Article |
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| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003533543