Comparing two diverse methods for generating perceptual maps: Multidimensional scaling versus the hand-drawn technique
| Year of publication: |
1979
|
|---|---|
| Authors: | Downs, Phillip E. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 7.1979, 4, p. 349-358
|
| Publisher: |
Elsevier |