Competence and benevolence of contact personnel in the perceived corporate reputation : an empirical study in financial services
Year of publication: |
2010
|
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Authors: | Nguyen, Nha |
Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 12.2009/10, 4, p. 345-356
|
Subject: | Firmenimage | Corporate reputation | Finanzdienstleistung | Financial services | Kundenservice | Customer service | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing |
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