Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding
| Year of publication: |
2011
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|---|---|
| Authors: | Chernev, Alexander ; Hamilton, Ryan ; Gal, David |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 75.2011, 3, p. 66-83
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