Competing through services : strategy and implementation ; cases and text
Sandra Vandermerwe and Christopher Lovelock with Marika Taishoff
| Year of publication: |
1994
|
|---|---|
| Other Persons: | Vandermerwe, Sandra (contributor) ; Lovelock, Christopher H. (contributor) ; Taishoff, Marika Natasha (contributor) |
| Publisher: |
New York [u.a.] : Prentice Hall |
| Subject: | Dienstleistung | Management | Fallstudiensammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVIII, 452 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-097130-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004185634