Competitive Consequences of Using a Category Captain
| Year of publication: |
2010
|
|---|---|
| Authors: | Subramanian, Upender ; Raju, Jagmohan S. ; Dhar, Sanjay K. ; Wang, Yusong |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 56.2010, 10, p. 1739-1766
|