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Complementarity between online and offline channels for quality signaling

Yijuan Chen, Xiangting Hu, Sanxi Li
Year of publication:
2022
Authors: Chen, Yijuan ; Hu, Xiangting ; Li, Sanxi
Subject: Online and offline channels | Product quality signaling | Social learning | Produktqualität | Product quality | Vertriebsweg | Distribution channel | Signalling | Online-Handel | Online retailing | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce
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