Complexity and accuracy in consumer choice : the double benefits of being the consistently better brand
by Bernard Conlon, Benedict G. C. Dellaert and Arthur van Soest
| Year of publication: |
17 July 2001 ; [Elektronische Ressource]
|
|---|---|
| Other Persons: | Conlon, Bernard (contributor) ; Dellaert, Benedict G. C. (contributor) ; Soest, Arthur van (contributor) |
| Institutions: | Center for Economic Research <Tilburg> (contributor) |
| Publisher: |
Tilburg : Center for Economic Research |
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Konsumtheorie | Consumption theory | Theorie | Theory |
