Computational advancements and application of Bayesian techniques in marketing
Richa Srivastava and M A Sanjeev
| Year of publication: |
2023
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|---|---|
| Authors: | Srivastava, Richa ; Sanjeev, M. A. |
| Published in: |
Technology, management and business : evolving perspectives. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-80455-520-0. - 2023, p. 189-200
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| Subject: | Consumer decision-making | heterogeneity | modelling | Bayesian inference | prior distribution | posterior distribution | Markov chain Monte Carlo | Bayes-Statistik | Markov-Kette | Markov chain | Theorie | Theory | Monte-Carlo-Simulation | Monte Carlo simulation | Wahrscheinlichkeitsrechnung | Probability theory | Konsumentenverhalten | Consumer behaviour |
Online Resource