Computergestütztes Promotioncontrolling : Konzeption eines Informationssystems für das Controlling von Konsumgüterpromotions

Dieter Litzinger. Mit einem Geleitw. von Klaus Peter Kaas

Year of publication:	1996
Authors:	Litzinger, Dieter
Publisher:	Wiesbaden : Dt. Univ.-Verl. [u.a.] Wiesbaden : Gabler
Subject:	Sales-promotion \| Controlling \| Agency-Theorie \| Marketinginformationssystem
Description of contents:	Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de]

Check Google Scholar |

More access options

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10000610641

A service of the