Concept testing: the state of contemporary practice
| Year of publication: |
2008
|
|---|---|
| Authors: | Peng, Ling ; Finn, Adam |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 26.2008, 6-7, p. 649-681
|