Conceptual analysis and implementation of an integrated CRM system for service providers
Year of publication: |
2013
|
---|---|
Authors: | Cheng, Lai-yu ; Wang, Chih-wei |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 22799382. - Vol. 7.2013, 2, p. 307-328
|
Subject: | Dienstleistungssektor | Beziehungsmarketing | Dienstleistungsmanagement | Kundenzufriedenheit | SWOT-Analyse | Taiwan |
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