Conceptual analysis and implementation of an integrated CRM system for service providers
Lai-Yu Cheng; Chih-Wei Yang
| Year of publication: |
2013
|
|---|---|
| Authors: | Cheng, Lai-yu ; Wang, Chih-wei |
| Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 22799382. - Vol. 7.2013, 2, p. 307-328
|
| Subject: | Dienstleistungssektor | Beziehungsmarketing | Dienstleistungsmanagement | Kundenzufriedenheit | SWOT-Analyse | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.1007/s11628-012-0160-z [DOI] 10.1007/s11628-012-0160-z [DOI] |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010146460