Conceptualization and integration of marketing intelligence : the case of an industrial manufacturer
Roland Helm and Stephanie Krinner; Martin Schmalfuß
| Year of publication: |
2014
|
|---|---|
| Authors: | Helm, Roland ; Krinner, Stephanie ; Schmalfuß, Martin |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 21.2014, 4, p. 237-255
|
| Subject: | marketing intelligence | market orientation | sales management | industrial marketing | business marketing | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Marketing | Verkauf | Selling | Industrie | Manufacturing industries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010478073