Exploring the role of product development capability for transforming marketing intelligence into firm performance
Roland Helm, Stephanie Krinner, and Herbert Endres
| Year of publication: |
2020
|
|---|---|
| Authors: | Helm, Roland ; Krinner, Stephanie ; Endres, Herbert |
| Subject: | industrial markets | market orientation | marketing capability | marketing intelligence | Product development capability | Unternehmenserfolg | Firm performance | Marketing | Marketingmanagement | Marketing management | Innovation | Marktforschung | Market research | Produktentwicklung | New product development |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2020.1713562 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012196331