Conceptualization of experience marketing and country branding from a marketing management perspective

Siiri Same

Year of publication:	2015
Authors:	Same, Siiri
Publisher:	Tallinn : TUT Press
Subject:	Internationales Marketing \| International marketing \| Event-Marketing \| Event marketing \| Markenimage \| Brand image \| Herkunftsbezeichnung \| Designation of origin \| Estland \| Estonia
Description of contents:	Table of Contents [gbv.de]

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