Conference Proceedings Trends in Business Communication 2022

edited by Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin

What's in a Name? - Digital Grocery Retailing -- Economic Relevance of Data Protection and Ethical Aspects in Affiliate Marketing -- Employer Attractiveness in Alpine Destinations -- Nothing ever happens, and I wonder -- On the Agenda: Maslow -- Tourism Enterprises and Their Positioning as Employer Brands via Digital Channels -- Green, Digital Storytelling -- Digital Dialogic Communication -- A Management Model for the effective and sustainable implementation of Operational Excellence initiatives at plant-level -- Social Media Communication in the Tyrolean State Parliament Election Campaign 2022 -- Media Use in the Covid-19 Pandemic -- Trends in Communication 2023 -- Analysing the Behaviour of Online Daily Newspaper Readers -- The Storyporting Method in the Context of Sport Journalism.

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Year of publication:	2023
Other Persons:	Schneckenleitner, Peter (ed.) ; Reitberger, Wolfgang (ed.) ; Brunner-Sperdin, Alexandra (ed.)
Institutions:	TIBCOM <9., 2022, Online>
Publisher:	2023.: Wiesbaden : Springer Fachmedien Wiesbaden 2023.: Wiesbaden : Imprint: Springer Gabler
Subject:	Communication Trends \| Marketing Trends \| Conference Proceedings \| University of Applied Sciences Kufstein \| Business Communication \| Öffentlichkeitsarbeit \| Public relations \| Kommunikation \| Communication \| Deutschland \| Germany \| Politische Kommunikation \| Political communication \| Interne Kommunikation \| Internal communication \| Österreich \| Austria \| Unternehmen