Confidence via correction : the effect of judgment correction on consumer confidence
Year of publication: |
2014
|
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Authors: | Espinoza Peterson, Francine ; Hamilton, Rebecca W. |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 24.2014, 1, p. 34-48
|
Subject: | Confidence | Correction | Credibility | Persuasion | Advertising | Vertrauen | Konsumentenverhalten | Consumer behaviour | Werbung | Glaubwürdigkeit | Verbrauchervertrauensindex | Consumer confidence index | Schätztheorie | Estimation theory | Werbewirkung | Advertising effects |
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