Configuration toolkits for mass customization : setting a research agenda

Nikolaus Franke and Frank T. Piller

Year of publication:	2002
Authors:	Franke, Nikolaus ; Piller, Frank T.
Publisher:	München : TUM, Lehrstuhl für Allg. und Industrielle Betriebswirtschaftslehre
Subject:	USA \| United States \| Beziehungsmarketing \| Relationship marketing \| Mass Customization \| Mass customization
Description of contents:	Table of Contents [gbv.de]

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