Configuring quality management and marketing implementation and the performance implications for industrial marketers
| Year of publication: |
2012
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| Authors: | Lai, Kee-hung ; Yeung, A.C.L. ; Cheng, T.C.E. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 41.2012, 8, p. 1284-1297
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