Conflicts and challenges in practices of commercializing humans : an ethnographic study of influencer marketing work
Year of publication: |
2022 ; First edition
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Authors: | Christensen, Anna-Bertha Heeris |
Publisher: |
Frederiksberg, Danmark : Copenhagen Business School |
Subject: | Influencer | Online-Marketing | Internet marketing | Selbstmanagement | Self-management | Emotion | Kommerzialisierung | Commercialization | Personalisierung | Personalization | Ethnologie | Ethnology |
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