Conformity measures and their aggregation for multi-actor new product development projects
Marc Zolghadri, Laurent Geneste and Philippe Girard
| Year of publication: |
2007
|
|---|---|
| Authors: | Zolghadri, Marc ; Geneste, Laurent ; Girard, Philippe |
| Published in: |
International journal of product lifecycle management : IJPLM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1743-5110, ZDB-ID 2193378-9. - Vol. 2.2007, 4, p. 386-406
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| Subject: | Innovation | Markenimage | Brand image | Aggregation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003733024