The influence of product innovation, brand image, and physical evidence to purchase decision and WOM of Starbucks in Jakarta
Sri Wahyuni
| Year of publication: |
2019
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|---|---|
| Authors: | Sri Wahyuni |
| Published in: |
Middle East journal of management : MEJM. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-3636, ZDB-ID 2734434-4. - Vol. 6.2019, 2, p. 123-138
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| Subject: | product innovation | brand image | physical evidence | purchase decision | WOM | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Kaufentscheidung | Purchase decision | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/MEJM.2019.097812 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012101165