Conjoint analysis, related modeling, and applications
John R. Hauser; Vithala R. Rao
| Year of publication: |
2004
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|---|---|
| Authors: | Hauser, John R. ; Rao, Vithala R. |
| Published in: |
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green. - Boston : Kluwer Academic Publishers, ISBN 1-4020-7596-0. - 2004, p. 141-168
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| Subject: | Conjoint-Analyse | Conjoint analysis | Theorie | Theory | Marktforschung | Market research |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003243595