Conjoint experiments for direct mail response optimization
| Year of publication: |
1998
|
|---|---|
| Authors: | Vriens, Marco ; Scheer, Hiek R.van der ; Hoekstra, Janny C. ; Bult, Jan Roelf |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 32.1998, 3-4, p. 323-339
|