"Semiparametric versus Parametric Classification Models: An Application to Direct Marketing"
| Year of publication: |
1993
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|---|---|
| Authors: | Bult, Jan Roelf |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 30.1993, 3, p. 380-390
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