Connect : How to Use Data and Experience Marketing to Create Lifetime Customers

Experience marketing that inspires unwavering brand loyalty "Customer experience management is no longer an option, a nice-to-have, or a remote step in the five year strategic plan. Now is the time to act, embrace technology and build connected experiences that put the customer at the center. Success is dependent on truly understanding the customer needs and matching the complexities of an ever-changing digital landscape with the goals of your organization. Read this book today, and prepare your business for a superlative tomorrow." -Scott Liewehr, President, Principal A

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Year of publication:	2014 ; 1. Aufl.
Authors:	Petersen, Lars Birkholm ; Person, Ron ; Nash, Chris
Publisher:	[s.l.] : Wiley
Subject:	Event-Marketing \| Event marketing \| Kundenbindung \| Customer retention \| Beziehungsmarketing \| Relationship marketing