Connecting strategies to resources : scale development of a resource bundle for internet retailing
Yun Kyung Cho
| Year of publication: |
2019
|
|---|---|
| Authors: | Cho, Yun Kyung |
| Subject: | content validity | Internet retailing | resource bundle | resource complementarity | scale development | Internet | Leistungsbündel | Bundling strategy | Einzelhandel | Retail trade | Ressourcenorientierter Ansatz | Resource-based view | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2019.1595363 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179590